If you’re looking for big ideas, targeted strategy, flawless execution, and meaningful, measurable results, you’ve come to the right place.
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Our agile methodology and close-knit teamwork allows us to create more effective work, and react to client needs, quickly and successfully.
We’ve been around for over 20 years, with clients from all across North America, and we’ve worked on thousands of projects.
Our team thinks fast and responds quickly. We work closely together as one cohesive unit, tackling several aspects of a project simultaneously in order to get the most effective work done in the least amount of time.
Why? Because the right strategy leads to great work, which leads to great results, which leads to making our clients looking good.
Yes, we’re a marketing and communications agency – but we’re a lot more than that. We believe in working side-by-side with our clients as full business partners.
Great ideas can only come from great strategies. We start by doing our homework: so we understand your industry, competitive landscape, your audience, business and objectives. Then we develop a tight-knit strategy that drives serious results.
We believe ideas are what separate the just-OK from the amazing, the mediocre from the sublime and the ho-hum from the incredible. Great ideas level the playing field of business, engaging your audience and making it possible to deliver on the smallest to biggest sales and marketing goals. Ideas make all the difference no matter what size the mandate.
A less-than-stellar execution can ruin even the most brilliant ideas. We work hard to ensure that your campaign is executed flawlessly, with every step carefully managed right down to the smallest details.
At Blazing, we pretty much do it all. That includes whatever it takes to accomplish your objectives, from initial brainstorming, to research, to strategy, to creative, to execution, to measurement. And yes, that includes all traditional to non-traditional media.
Which brings us to the question – what is traditional?
"Blazing has been an Agency Partner for years having played an integral role in building our National brand presence and retail merchandising programs. They are responsive, accessible, creative and innovative. Whenever a business or marketing challenge arises, Blazing is the first place we call for a sound strategic solution."
"The Health & Safety Industry in Ontario has been revolutionized thanks in part to the Blazing team. Their commitment and stellar delivery has elevated our brand to a National and International scale. Regardless of the constraints and timelines to deliver, Blazing kept us focused. They are a team of true professionals."
OneShield identified a need to refresh its brand in support of its strategic plan to help the organization become more competitive in its market space of property & casualty/general insurance software and services. Through a series of discovery sessions, audits and SWOT analysis, Blazing consulted on the organization’s short- and long-term business and marketing goals, mission, vision and values. From there, a brand plan was crafted – an ownable competitive position, master brand architecture, brand voice/personality and brand identity – to clearly differentiate the brand and provide relevancy to various target markets.
With alignment on the strategic brand plan, it was time to overhaul content and explore and define the graphical representation of the brand positioning. Various design treatments were explored for corporate stationary, and sales and marketing tactics including a corporate brochure, data sheets, presentations, emails, case studies, video, direct mail, event signage and the website. A corporate identity and brand standards manual was also developed to provide brand education and consistency.
The refreshed brand was launched in the summer of 2014 to great feedback from employees, current clients, analysts and prospects. With a clear product roadmap and succinct brand plan, OneShield is well poised for growth. Blazing and OneShield continue collaboration to evolve strategic communications requirements through a recent acquisition and on-going marketing plan requirements.
Castrol Oil is the official sponsor of the NFL in Canada. The goal was to leverage this aspirational property within Canadian Tire’s automotive retail channel to increase sell-in and sell-through of Castrol synthetic during this key sales period. As the #1 motor oil in Canada, the alignment with the NFL property was to be a critical component of the consumer and trade offering.
Developed a highly engaging trade promotion to drive sell in that includes a chance to win an exclusive trip to Super Bowl XLIX for dealers and rewards of personalized jerseys for parts and service teams.
To leverage sponsorship activation to the fullest, consumers were offered secondary prizing of a trip to the regular-season NFL game of their choice plus a grand prize of a trip to Arizona to touch down at Super Bowl XLIX.
Uniquely designed and engaging sales tools conveyed the objectives, the mechanics and the trade rewards of the promotion. Additionally, regular trade sales leaderboard stats helped to encourage ongoing participation and awareness around sales performance by dealer location.
Eye-catching retail POS showcased the promotion along the path to purchase within key areas of participating Canadian Tire locations including retail shelf, part & services departments. Targeted ad units ran on key media sites to increase promotional awareness and drive to Canadian Tire retail.
The results? A year-over-year increase in sell in and sell through, along with some very happy trade winners, consumers and clients.
We don't have a traditional creative department, IT department, account group, and management group. We have an agency. And we all work together as one seamless, integrated and agile team. This allows us to work on several aspects of your campaign simultaneously, sharing in the process of creating great work and achieving outstanding results.
Experienced, passionate, hardworking, creative, strategic, talented – the Blazing team is a combination of expert marketing and communications professionals from a wide mix of backgrounds that just happen to work really, really well together.
A career at Blazing isn't just a job – it is a way of life. We take what we do seriously, and if you aren’t really into your craft and not willing to make a positive difference, don’t bother applying.
We don’t do "egos" – it is about getting the job done, surpassing client expectations and sweating the details to ensure flawless execution.
If you want to roll up your sleeves and become part of the Blazing family, we would love to hear from firstname.lastname@example.org